9/22/2023 0 Comments Costco blender![]() Maxx stores in the U.S., as supplied to these retailers by New Jersey-based White Diamond Cosmetics, Ltd. Yet, “In the course of monitoring,” beautyblender says that it “discovered that products bearing the beautyblender trademark were being sold” in Costco and T.J. In accordance with its distribution deal with beautyblender, in furtherance of which it supplies other retailers with the brand’s products, “New Flag agreed not to directly ship beautyblender products outside of or knowingly permit such activity to be conducted by any entity,” among other things, per beautyblender. Instead, it has filed suit against German beauty distributor New Flag, which is, in fact, a beautyblender authorized retailer for Germany, Austria, and Switzerland, as well as in the Czech Republic and Slovakia. Maxx – despite not being on its list of authorized retailers – are “illegally” offering up beautyblender products in their stores and online.īut beautyblender is not suing either of the American retail giants for stocking its sponges without approval. According to the complaint that beautyblender filed in a federal court in California late last week, Costco and T.J. Maxx stores, the company asserts in a newly-filed lawsuit. That is precisely how beautyblender’s hot pink egg-shaped sponges ended up in Costco and T.J. In 2003, Hollywood makeup artist Rea Ann Silva launched a “one-of-a-kind edgeless makeup sponge that delivers a professional airbrush effect without actually using an airbrush.” Since then, the market has exploded with copycat and counterfeit versions of the popular makeup applicator, as well as authentic beauty blender products that have found their way out of the brand’s authorized distribution chain and onto the shelves of off-priced retailers as the product has become a bona fide beauty staple across the globe. ![]()
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